Brand protection services – Protecting your brand identity

Have you ever pondered what you should do to protect your brand from fraudsters, cybercriminals, and security flaws? Here is our comprehensive reference on brand protection, including with definitions of intellectual property, examples of brand abuse, practical advice for safeguarding your brand, and more.

What is brand protection?

Protecting a company’s and its affiliated brands’ intellectual property (IP) from counterfeiters, copyright violators, and those who violate other IP, such as patents, design rights, colour marks, and trade dress, is the process of building a strong brand.

This is done to safeguard a company’s entire value as well as its image, reputation, and potential revenue loss. In essence, brand protection stops brand exploitation.

What is brand abuse?

An outsider violating a brand’s intellectual property in order to profit from its well-regarded reputation is referred to as “brand abuse,” an umbrella phrase. Many distinct types of trademark infringement exist, including but not limited to

• Counterfeiting

• Rogue websites

• Copyright piracy

• Trademark squatting

• Patent theft

• Social media impersonation

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